Cultish: The Language of Fanaticism

"A fascinating, enthusiastic narrative on the loaded language of cults." - Kirkus Reviews

The New York Times bestselling author of The Age of Magical Overthinking and Wordslut analyzes the social science of cult influence: how "cultish" groups, from Jonestown and Scientologists to SoulCycle and social media gurus, use language as the ultimate form of power.

What makes "cults" so intriguing and frightening? What makes them powerful? The reason why so many of us binge Manson documentaries by the dozen and fall down rabbit holes researching suburban moms gone QAnon is because we're looking for a satisfying explanation for what causes people to join--and more importantly, stay in--extreme groups. We secretly want to know: could it happen to me? In this captivating work of nonfiction cultural commentary, Amanda Montell's argument is that, on some level, it already has . . .

Our culture tends to provide pretty flimsy answers to questions of cult influence, mostly having to do with vague talk of "brainwashing." But the true answer has nothing to do with freaky mind-control wizardry or Kool-Aid. In Cultish, Montell argues that the key to manufacturing intense ideology, community, and us/them attitudes all comes down to the specific language of fanaticism. In both positive ways and shadowy ones, cultish language is something we hear--and are influenced by--every single day.

Through juicy storytelling and cutting original research, Montell exposes the verbal elements that make a wide spectrum of communities "cultish," revealing how they affect followers of groups as notorious as Heaven's Gate, but also how they pervade our modern start-ups, cult fitness classes, Peloton leaderboards, and Instagram feeds. Incisive and darkly funny, this enrapturing take on the curious social science of power and belief will make you hear the fanatical language of "cultish" everywhere.

Amanda Montell is a New York Times-bestselling author and iHeart Radio Award-winning podcaster. Her nonfiction books Wordslut, Cultish, and The Age of Magical Overthinking have been praised by the Atlantic, the Economist, NPR, and others. Along with hosting two top-charting podcasts, Sounds Like A Cult and Magical Overthinkers, Amanda's writing has been published in the New York Times, the Guardian, Esquire, Harper's Bazaar, and elsewhere. Amanda holds a degree in linguistics from NYU and lives in California.